Reflections from CoreNet Global Summit Amsterdam 2025

I joined the CoreNet Global Summit in Amsterdam with clear intentions: to reconnect with industry peers, to catch up on new trends, and to shake off some of the “rust” that accumulates when one is focused only on local markets. Istanbul is at the crossroads of Asia and Europe, and most of our clients are either headquartered in Europe or have major operations managed from there. That makes this event not only intellectually stimulating but also highly practical for the work we do in Turkey.

The setting helped as well. Amsterdam is one of my favorite cities – a place where the Dutch continue to show how land can be transformed into gorgeous, humanized urban environments. The September weather was mild and sunny, the kind that invites people outdoors and makes conversations linger. It created the right backdrop for both structured sessions and informal exchanges.

Stand-Out Sessions

The Art of Storytelling

A highlight for me was the interactive storytelling workshop. Attendees first shared short personal stories with one another, and then were asked to re-tell another person’s story as if it were their own. It was a simple but powerful way of demonstrating that listening is as important as speaking. The exercise also helped people connect quickly, breaking down the usual barriers of formal networking.

Inclusiveness & C&W Research on 44 EMEA Cities

Cushman & Wakefield presented findings on inclusiveness across 44 EMEA cities, based on 110 metrics. For me, the most relevant insight was the importance of humanizing spaces in large urban areas. Istanbul has no shortage of infrastructure and buildings, but the true challenge – and opportunity – lies in making these spaces livable, inclusive, and supportive of long-term business sustainability.

AI & the Talent Pool of 2035

The debates around the rise of AI and its impact on the workforce were some of the most engaging. While concerns about job displacement are valid, I lean toward optimism. With proper frameworks – even universal income discussions – AI can be harnessed as augmentation rather than replacement, creating opportunities for new generations of talent.

WorkTok: Social Media & the Workplace

Another session worth highlighting was WorkTok, which explored how platforms like TikTok are shaping perceptions of corporate workplaces. It was a timely reminder that leaders can’t afford to stay in an echo chamber. Understanding how younger generations view the workplace helps us hold better conversations with internal stakeholders and design more relevant environments.

Networking & Collaboration

Networking is always one of the most valuable parts of CoreNet. I noticed the strong presence of several global brokerage firms that don’t have offices in Turkey. That immediately struck me as an opportunity – collaboration on office or industrial projects, or even project management mandates, could become a reality in the future. I also had several exchanges with colleagues and clients that will continue after the summit, many already supported by LinkedIn connections and planned follow-ups.

Beyond the Sessions

Some of the most memorable moments took place outside the formal program. The dinner hosted at Luminair by Cushman & Wakefield was special – the sunset from the rooftop restaurant, overlooking Amsterdam, provided the perfect setting for discussions with colleagues and clients. I have photos from that evening that capture not just the view, but also the energy of reconnecting face-to-face.

The Fun Run through the canals and Vondelpark was another highlight. Starting the morning by running alongside peers gave me a renewed sense of energy and reminded me that these events are about more than just business – they’re also about community and shared experiences. Even smaller moments, like late walks through Sarphatipark or enjoying the view from the terrace of the Okura Hotel, added layers to the week.

Key Takeaways for Istanbul

From a business standpoint, three themes stood out that I will bring back to my team and clients:

- AI will fundamentally shape how workplaces are designed and managed.

- Generational shifts in talent will demand new approaches, influenced heavily by social media and cultural trends.

- Sustainability will remain a central pillar, especially in urban contexts where humanizing large infrastructures is essential.

These themes are not distant or abstract – they are already shaping conversations with occupiers and landlords in Istanbul.

Looking Ahead

I left Amsterdam both motivated and energized – exactly the outcome I had hoped for. The summit confirmed for me that the pre-work and post-work around these events are as important as the sessions themselves. Engaging on LinkedIn, connecting with new contacts before arrival, and maintaining those links afterward ensures the benefits last well beyond three days in a conference hall.

I would prepare in much the same way for future summits. AI already helps streamline preparation and research, and I expect that to become an even more powerful tool in years to come. What will remain constant is the value of face-to-face exchanges – whether in a conference session, on a run along the canals, or over a sunset dinner.

Meriç Diren

Head of Office Agency